Company News

Elizabeth Arden Names First Global Makeup Artist

Beauty brand taps Rebecca Restrepo.

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By: TOM BRANNA

Editor

Elizabeth Arden has named Rebecca Restrepo as its first ever global makeup artist. Restrepo will serve as a spokesperson and the brand’s ambassador for global employee, consumer and customer marketing communications.


“Rebecca is the perfect partner because she embodies Elizabeth Arden’s founding philosophy that to be beautiful is the birthright of every woman,” said Kathy Widmer, executive VP and CMO of Elizabeth Arden, Inc. “She shares our desire to help women around the world embrace what makes them unique and to offer an authentic, relatable approach to beauty.”
In this newly created position, Restrepo will serve as a spokesperson, brand ambassador and creative advisor working closely with the brand on everything from trend forecasting to beauty consultant training.


As the company’s lead makeup artist, she will work on photo shoots, film makeup tutorials and share expert advice with consumers through Elizabeth Arden’s social media channels and on-counter tools.


“I’m honored to join the Elizabeth Arden family. The legacy of Elizabeth
Arden – both the woman and the brand – is inspiring,” said Restrepo.”As an artist, it is exciting to partner with a brand that not only makes quality products, but also shares my passion for making beauty accessible to all women.”

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