Elizabeth Arden Revamps Red Door

The Red Door by Elizabeth Arden is getting a brand makeover. Formally known as Elizabeth Arden Red Door Spa, the debut of a new contemporary name and logo marks the introduction of new products, services, and experiences, as well as an omni-channel business expansion to offer guests the best in beauty and wellness, both in and outside of its salon and spa locations.
 
Inside The Red Door Salon & Spa, guests will experience renovated locations and a new treatment menu with a wide range of services – from quick beauty touch-ups to total mind/body rejuvenation. Programs like the Red Door More massage membership program, which offers guests the opportunity to customize a wellness regimen, are complemented by new introductions leveraging The Red Door’s renowned technical expertise. Among the first of many innovations, the day spa is introducing therapeutic manicure and pedicure services, and Elizabeth Arden PRO Renewal, a new, ultra-active, cosmeceutical-grade facial.
 
Outside of its spa locations, The Red Door by Elizabeth Arden announces the launch of The Red Door At Work, which integrates its Manicube brand, acquired in late-2015, into the brand’s new omni-channel division. The Red Door At Work offers working professionals the quick convenience of beauty and wellness services – nails, hair styling, and massage – in corporate offices and is currently available in New York City, Chicago, Boston, and launching soon in Washington, D.C.
 
In addition, The Red Door launches “Events by The Red Door.” Initially available in the New York, Boston, and Chicago markets, Events by The Red Door will create unique and memorable social experiences for small group parties of six or more and for large scale corporate events, such as employee appreciation occasions, client entertaining, and product launches.Events by The Red Door is available in homes, retail locations, offices, as well as in private event spaces at The Red Door Salon & Spa locations.
 
The Red Door by Elizabeth Arden is also rolling out The Red Door Academy, an advanced training and education program for operations management and the brand’s service providers in facial services, hair removal, massage therapy, nail care, and hair styling and coloring.