Energizer Completes ASR Purchase

Energizer Holdings, Inc. has completed the acquisition of American Safety Razor in a $301 million cash deal, which included the assumption of certain liabilities.

American Safety Razor (ASR), based in Cedar Knolls, NJ, holds the largest share for private label blades, according to industry sources. Its roster includes Personna and Comfort Touch brands, among many others. The firm entered intoChapter 11 in August.

ASR traces its origins to Brooklyn, BY, where in 1875 the Kampfe Brothers introduced the Star, the first safety razor manufactured in the U.S.