Entrepreneurs, inventors & Startups Wanted for P&G’s Innovation Challenge

Procter & Gamble is once again in search of fresh ideas. P&G Ventures, its early-stage startup studio, is now accepting submissions from entrepreneurs, inventors and startups for its next Virtual Innovation Challenge. The event will be held virtual again in an effort to garner submissions from the widest pool of applicants possiblle, according to P&G.

With the Innovation Challenge, P&G Ventures is specifically looking for fast-moving, consumable technologies that create meaningful differences in consumers' lives. P&G Ventures is uniquely interested in categories that are outside those where P&G currently provides solutions today. Areas of interest include balanced protection from harmful bacteria, enhanced sleep, non-toxic insect solutions, women's wellness, personal performance, active aging, and other new frontiers in consumer goods that aren't in one of P&G's current categories. Ideal submissions contain a product that is used daily or almost daily, provides noticeable superiority, and has an ownable efficacy benefit that solves a massive consumer problem in a way no other product has been able to before.

Three finalists will be selected to virtually pitch to a panel of expert judges on July 14, and the winner will receive $10,000 and a chance to partner with P&G Ventures to continue developing their product.
The panel will include Leigh Radford, Senior Vice President and Founder, P&G Ventures; Mike Jensen, Senior Vice President of Research & Development, P&G Ventures; Anu Duggal, Founding Partner, Female Founders Fund; Michael Olmstead, Chief Revenue Officer, Plug and Play; and Clarence Wooten, Co-founder and General Partner, Revitalize Venture Studio. 

“P&G Ventures is committed to supporting entrepreneurs. The Innovation Challenge has become a wonderful way to showcase the ingenuity of those who are creating new solutions to some of the most pressing consumer problems,” said P&G Ventures' Radford

P&G Ventures will be leveraging the KITE SRM platform and operating system to accept submissions at ventureschallenge.com until May 13 from legal residents of the 50 United States and the District of Columbia. For more information about how to enter, including contest rules and regulations, please visit: ventureschallenge.com. To stay up-to-date on the Virtual Innovation Challenge timing and news, follow P&G Ventures on LinkedIn and Twitter.
Established in 2015, P&G Ventures partners with entrepreneurs, inventors, and startups to discover and create consumer products, brands, and businesses that solve consumer needs in areas new to P&G. Each P&G Ventures partnership is unique, providing funding and access to P&G's experts, resources, and capabilities to help partners prove their technology and create their brand.

The finalist pitch event will be streamed, and free registration for the event can be found here.