Erbaviva Celebrating 20th Anniversary

Erbaviva will celebrate its 20th anniversary this year with a new brand design and new products. The Certified USDA Organic and Demeter Biodynamic brand, known for its “farm to bottle” techniques andnsustainability efforts, will mark the milestone with a new USDA Organic Facial Skincare range and a new men's grooming line.
 
The new look will embody an elegant “modern apothecary” aesthetic that ideally complements Erbaviva's healthfully formulated, highly therapeutic organic personal care products. Designed by European advertising agency Air Paris, the rebrand showcases chic bottles that capture the warm, rustic and weathered natural elements of California organic culture. Also inspiring its new artisan apothecary design is the brand's enduring commitment to nature, the efficacy of organic and biodynamic farming as well as 19thcentury botanical remedies. This approach has created a cadre of loyal and passionate
 
The new Erbaviva Facial Skincare skincare line will consist of facial cleanser, lip balm and facial firming oil, which will all be displayed in sophisticated rose and white packaging. The new men's grooming line, launching Nov. 15, will include beard oil, shave soap and beard wax and will be packaged in sleek auburn wood and rustic tin containers.
 
“We are excited to finally launch our new brand design along with two new categories. Being one of the earliest pioneers in organic personal care, a thoughtful redesign was long overdue,” stated co-founder Robin Brown. “Having made a name for ourselves with our premium mother and baby categories we wanted to capture the essence of what we do well and incorporate our expertise into “babying” the skin with a unique range of USDA organic products for face and for men. Incorporating efficacy-rich botanical ingredients along with our exceptional range of essential oils we have created some wonderful new products that reflect the Erbaviva style and European artistry that is behind everything that we do.”