Erno Laszlo Acquired by RBS

The RBS Special Opportunities Fund, managed by RBS Equity Finance has backed Charles Denton, former CEO of Molton Brown, to acquire the iconic US luxury brand Erno Laszlo. The company was previously owned by Fox Paine who bought the business in 2002.

Lindsey McMurray, head of RBS Equity Finance said “We’re delighted to be working with Charles in order to realise the full potential of this famous brand. Erno Laszlo is a unique luxury proposition with a discerning loyal following. We believe it is well positioned to take advantage of the growing demand for premium anti-aging products with proven efficacy.”

Charles Denton said “I’m incredibly excited about the partnership with RBS Equity Finance and our acquisition of this exceptional beauty brand. The extraordinary heritage and iconic status of Laszlo will provide a wonderful foundation as we seek to expand the business globally.”

Erno Laszlo introduced a pioneering skin care regime back in 1927. His unique philosophy was to create custom products which were specifically formulated to confront the signs of premature aging, environmental hazards and the stress of modern lifestyles. From the very beginning Laszlo understood the importance of extensive research. This scientific approach to creating premium products that truly work has earned the company its reputation for “eighty years of kept promises.”