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eSalon CoFounder Creates New Hair Color Technology

Yuv Lab is a patent-pending system that dispenses millions of custom color formulations.

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By: TOM BRANNA

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Yuv Beauty is launching Yuv Lab, a patent-pending hair-coloring system that can dispense millions of custom color formulations. The technology enables professional hair colorists to more sustainably create precise bespoke formulations, according to the company.

Yuv Beauty is the brainchild of Francisco Gimenez, the founder of eSalon, a hair color business. Gimenez sold eSalon to Henkel back in 2019.


Yuv Lab makes mixing hair color easier than ever.
One of Yuv Lab's selling points is its more sustainable refillable aluminum metal cartridges. Traditional single-use color tubes waste color, according to Gimenez.

At the same time, the system’s pay-as-you-dispense model means that salons and freelancers are only charged for what they use, said Gimenez.

Carisa Janes, the founder and chief executive officer of Hourglass, which she launched in 2004, is one of the main investors in Yuv. 

eSalon was one of the first players in the custom hair color business when it debuted in 2010. Today, Madison Reed and L'Oréal hold the lion's share of the market.

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