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The nail polish brand is lifting its trunk off its first celebrity spokesperson, Ellie the Elephant, the women’s basketball team’s beloved mascot, and her new pedicure.
April 14, 2025
By: Lianna Albrizio
Associate Editor
With women’s sports continuing to dominate the cultural conversation—and the WNBA recognized as one of the fastest-growing brands last year—Essie has stepped onto the court as the nail polish partner of the New York Liberty.
To tip off the season, Essie is introducing its first celebrity spokesperson, Ellie the Elephant, Liberty’s beloved mascot. Known for her sideline moves and unmissable presence, Ellie is stepping into 2025 with a fresh look— painted toenails!
With the help of Gel by Essie, Ellie’s debut pedicure will be featured in a multi-channel campaign going live today, celebrating individuality, color and the joy of self-expression with its long-lasting, reformulated finish.
As part of Essie’s reformulated Gel by Essie franchise, the new polish offers 15 days of chip-resistant, gel-like, high-shine dopamine-inducing shades without the UV lamp. Mood-boosting hues can be paired with the brand’s new triple shine complex topcoat for a glossy, glass-like finish. Shades include: Rev It Up; Fuel Your Life; Dopamine Rush; New Highs; You Can-DIY It; and Strut With It.
Each hue retails for $13 on essie.com, CVS, Walgreens, Ulta, Target and Walmart.com.
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