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Hub features 35 videos spanning skin care, cosmetics and much more.
September 22, 2011
By: TOM BRANNA
Editor
Estée Lauder debuted its latest innovation, an official YouTube channel. Estée Lauder:Your Source for Expert Beauty Advice houses 35 original videos showcasing Creative Makeup Director Tom Pecheux and global spokesmodels Hilary Rhoda, Constance Jablonski, Liu Wen, Joan Smalls, Carolyn Murphy and Elizabeth Hurley. Featuring original content that is highly interactive, viewers will be engaged in a visual, tactile way that gives a new and insightful look into the Estée Lauder brand, said the company.The Estée Lauder YouTube channel is a self-contained platform where consumers can see product information, read ratings and reviews, get beauty tips, comment and more. “We are thrilled to offer viewers an inside look at the Estée Lauder brand, with a behind-the-scenes view of our products, personalities and so much more,” said Charisse Ford, senior vice president of global marketing, Estée Lauder. Videos are curated into various sections to allow for easy navigation of content including: – How-To Videos – Interviews with Creative Makeup Director Tom Pecheux – Behind-the-Scenes Access – Signature Services Videos – Beautiful Skin Demonstrations More info: www.youtube.com/esteelauder
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