Estee Lauder Celebrates 20 Years of BCA

The Estée Lauder Companies (ELC) is celebrating the 20^th Anniversary of its global Breast Cancer Awareness (BCA) Campaign. The 2012 Campaign theme, “Courage. Believe in a world without breast cancer. Know we’re here until its true.” highlights the Company’s 20 year commitment to defeating breast cancer through education and medical research and pays tribute to the life and legacy of BCA Campaign Founder and Pink Ribbon co-creator, Mrs. Evelyn H. Lauder.

William P. Lauder, executive chairman of The Estée Lauder Companies, states, “I am honored to dedicate this year’s BCA Campaign to my mother, Evelyn H. Lauder, a courageous pioneer who touched countless numbers of women and men with her breast health awareness message, raising millions of dollars to eradicate breast cancer from our lives. We also want to commemorate all those who have shown courage – whether personally facing breast cancer, bravely standing by a loved one afflicted with the disease or fearlessly spreading the word about breast health. We are proud to look back at the enormous progress that The Estée Lauder Companies has made over the last 20 years in educating millions of people globally about the importance of breast health and that early detection saves lives.”

To celebrate its 20^th Anniversary, The BCA Campaign will proudly kick off Breast Cancer Awareness month by ringing the Opening Bell at the New York Stock Exchange on Oct. 1. William P. Lauder will join several ELC colleagues who have been personally touched by breast cancer, along with four researchers whose Breast Cancer Research Foundation (BCRF) grants are underwritten by ELC, demonstrating unity and commitment in the fight against breast cancer.


New York City Mayor Michael Bloomberg will also declare Oct. 1, 2012 as “The Estée Lauder Companies’ Breast Cancer Awareness (BCA) Campaign Day.” This Proclamation is dedicated to Evelyn H. Lauder.

Additionally, The BCA Campaign will unveil its first-ever interactive exhibition, which will showcase an exciting look back at its 20 year history including the founding of the Pink Ribbon. The interactive exhibition will be open to the public and stationed in New York City in front of the GM Building on Fifth Avenue, between 58 and 59 Streets on Monday, Oct. 1 through Wednesday, Oct. 3 from 8am-7pm. The exhibition will highlight key milestones and achievements, global landmark illuminations, digital initiatives, articles and archived videos and photographs, among other artifacts.The Empire State Building will also glow in pink on Oct. 1