Estée Lauder Signs Kendall Jenner

Estée Lauder has signed Kendall Jenner, model/reality television star and social media sensation, to appear in digital, TV and print advertising campaigns and play an active role in creating social media content for Estée Lauder’s channels as well as her own.

“Bridging the worlds of high fashion, entertainment and social media, Kendall is a modern beauty who represents a whole new generation of women who live, breathe and share beauty, fashion and life 24/7, on their own terms, in a visually compelling way,” said Jane Hertzmark Hudis, global brand president, Estée Lauder. “She is the ultimate ‘instagirl’ and we are excited to leverage her image, voice, energy and extraordinary social media power to introduce Estée Lauder to millions of young women around the world.”

Jenner, part of the Kardashian clan, reportedly has a social media following of more than 30 million fans across Instagram, Twitter and Facebook.