Estée Lauder Signs Korean Singer IU as Global Brand Ambassador

Estée Lauder has signed Korean singer, songwriter and actress IU as its newest global brand ambassador. IU will be Estée Lauder’s first Korean global brand ambassador and will be featured in campaigns for the brand’s hero franchises, Advanced Night Repair and Double Wear. The first campaign will debut this month.

“We are thrilled to welcome IU as Estée Lauder’s newest global brand ambassador,” said Justin Boxford, global brand president, Estée Lauder. “IU is one of the most influential artists of her time. She has been able to connect with her fans around the world in such a deep and meaningful way through her music and her extraordinary social media presence. We’re excited to collaborate with such a talented and inspiring artist whose relevancy and far-reaching popularity will allow us to connect with a new generation of consumers in Asia and around the world.”

“Over the past 16 years, IU has been a pioneer in every aspect of her career, inspiring fans around the world with her talent, passion, and dedication. Beyond her star power, it’s her sense of purpose and commitment to giving back to others that deeply connects with our brand’s core values,” said Kyumoon Lee, SVP/GM, Estée Lauder Asia Pacific.

Who Is IU?

A singer, songwriter, actress, and philanthropist, IU is one of the most popular and beloved artists in Korea and across Asia. To date, she has released six studio albums, nine EPs and has more than 30 singles. As a multi-talented artist, she has inspired fans across generations with her lyrics, voice and authenticity, according to ELC. She also has made unwavering commitments to charity, dedicating herself to various philanthropic causes and inspiring other artists in the industry to follow suit. She is currently on her first world tour across Asia, Europe and North America.