New Products

ESW Beauty Eyes New Category

The skincare brand seeks to revitalize tired peepers with latte-inspired eye patches.

ESW, a beauty brand popular for its sheet masks inspired by organic healthful food and beverages, is eyeing a new category inspired by flavored lattes: eye patches.

The brand recently launched an iced chai latte energizing and firming eye patch ($4.99) and strawberry matcha latte depuffing and hydrating eye patches ($4.99). Created with vegan hydrogel derived from Irish moss, the patches are shaped like soft clouds to give a weightless feel on the delicate eye area and designed after latte art, according to the brand. The ingredient concept is aimed to perk up the eye area like caffeine while providing the antioxidant benefits of strawberry matcha and chai.

ESW’s new eye patches are available online at eswbeauty.com and Target; the products will also sell on Amazon soon.

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