Eucerin Unveils Skin Health Cost Calculator

Eucerin has unveiled its new Skin Health Cost Calculator as part of the brand’s Skin First Movement and commitment to educating Americans about the importance of treating their skincare more like healthcare. The Eucerin Skin Health Cost Calculator is being billed by the Beiersdorf brand as a first-of-its-kind tool to help consumers understand the financial benefits of good skin care habits by quantifying the medical costs their skin health habits can have throughout their lifetime.

According to Catherine Lair, marketing director, Beiersdorf, Inc., the Eucerin Skin Health Cost Calculator is the brand’s “latest step toward ensuring that women see their skin as a priority in maintaining their overall health by emphasizing the financial, emotional and practical benefits of nurturing the body’s largest organ.”

Created in collaboration with Eucerin Skin First Council member and leading pharmacoeconomic expert, Rajesh Balkrishnan, the calculator sheds light on the staggering expenses associated with poor skin habits. In fact, most people do not realize that unhealthy skin is expensive. It costs Americans more than $40 billion per year, or $400 per individual. Over a lifetime, the average amount spent on skincare issues and problems can be as high as $100,000.