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Expanding reach in body care and household sectors in US market.
January 19, 2018
By: Christine Esposito
Editor-in-Chief
Eurofragance, a Barcelona-based company specializing in fragrance design and creation, is entering the US market by acquiring a majority shareholding in Fragrance Design LLC. The acquisition of Fragrance Design, which is based near Atlanta, gives Eurofragance a firmer foothold on the American continent and strengthened its position in the body care and household sectors, the new company’s specialist areas. Eurofragance currently operates in the American market through a plant and creative centre in Mexico. Fragrance Design founder William L. Hamilton is staying on as a minority shareholder and general manager. He will work with the Eurofragance management team to implement a five-year expansion plan in the US. In addition, Fragrance Design will keep its existing workforce, and add new members of staff, according to Eurofragrance. The acquisition includes 1,200 square metres of facilities equipped with modern technologies and an extensive fragrance library, which will join Eurofragance’s current range.
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