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EVAmour proves that there's life after Desperate Housewives.
March 23, 2012
By: TOM BRANNA
Editor
Eva Longoria may be closing the book on “Desperate Housewives,” but she’s has a new role as fragrance executive. Longoria’s second fragrance, EVAmour by Eva Longoria, is the sultry counterpart to her lighter, fresher namesake debut scent, which, in 2009, was licensee Falic Fashion Group’s entrance into the celebrity fragrance arena. Perfumer Annie Buzantian at Firmenich composed the floral, fruity musk. The fragrance will retail for $45 for a 1.7 oz. eau de parfum. To promote the launch, Longoria is heading to HSN for five hours of programming on March 29, a day dedicated to beauty on the home shopping channel. The launch strategy represents a shift for the Falic Fashion Group, which kicked off Eva by Eva Longoria with a department store rollout.
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