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Weekly program will support the company’s fast-growing business.
February 6, 2017
By: Melissa Meisel
Multiplatform video commerce company Evine Live Inc. will premiere “Evine Beauty Experience,” a new weekly program created to support Evine’s fast-growing beauty business, which has seen significant growth over the past three years. The show will debut Wednesday, Feb. 8 and become a destination for Evine’s beauty community and a place for launching new products and technologies. “‘Evine Beauty Experience’ is an opportunity for customers to be at the forefront of the beauty industry…to experience what industry-insiders get to experience every day: being the first to discover the ‘next big thing,’” said Teresa Harris, vice president of Beauty at Evine. “It’s an amazing way to build a sense of community by engaging our customers with a blend of entertainment and education, along with an exciting lineup of trend-driven products and technologies. Not only does it fill a need of our viewers, but ‘Evine Beauty Experience’ will also serve as an important part of our growing beauty business by giving us an outlet to launch new products and build brands. I can’t wait for our customers to ‘experience’ the future of beauty.” “Evine is quickly becoming a destination for beauty brands looking to reach a new audience and tell their brand story,” said Chief Executive Officer Bob Rosenblatt at Evine. “Beyond just being a destination, we’ve earned a reputation as being a retailer that not only invests in building brands, but provides a video commerce platform to bring their story to life in a way that traditional retail can’t. As a result, we’ve experienced significant growth in our beauty category over the past few years. I’m immensely proud of our ability to bring to our customers some of the most innovative and exciting brands in the market – new products and technologies they can’t find anywhere else.” The “Evine Beauty Experience” will air every Wednesday at 8pm ET and Thursday at 11am ET and feature a variety of cutting-edge products from both well-known and smaller, independent brands. Setting itself apart from other beauty shows on Evine, “Evine Beauty Experience” will have the same hosts each week, something Harris says is key to building trust and rapport with customers. “Heather Hall and Erin Newburg are more than just hosts…they’re on the front-lines with our buyers selecting the product we bring to Evine. When customers shop ‘Evine Beauty Experience,’ they’re not only getting access to the latest beauty trends, but they’re getting advice and information from a trusted authority and friend,” continued Harris. Leveraging all of Evine’s video commerce platforms, the show will include social engagement elements to build community and allow customers the chance to ask questions directly to on-air talent. “Evine Beauty Experience” will also utilize Instagram Live to provide additional off-air content for fans, including live roundtable discussions with industry experts.
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