Ex-P&Ger Gets Top Spot at Levi Strauss & Co.

These P&G guys are driven! Just nine days after resigning from The Procter & Gamble Co. to pursue a position as a chief executive officer, Chip Bergh was named president and CEO of Levi Strauss & Co., effective Sept. 1. He will succeed John Anderson, who will retire following 32 years with the San Francisco-based jeans and sportswear firm.

Bergh, 53, on June 7 stepped down as group president of P&G’s global male grooming unit, a $7 billion shaving and grooming business that includes the Gillette, Old Spice, The Art of Shaving, Zirh and Olay Men Solutions brands, after a 28-year tenure with P&G.

P&G said that Bergh was departing to pursue a CEO role but would remain with the firm until Sept. 1.

In his new post, Bergh will oversee the Levi’s, Dockers, Signature by Levi Strauss & Co. and Denizen brands, which are sold in more than 110 countries. The company operates 482 stores.

“I am truly humbled and excited to join Levi Strauss & Co. to lead the next phase of evolution and growth of its iconic brands,” said Bergh. “I look forward to working with the company’s impressive leadership team and talented employees to build on its strong position as a consumer industry leader for the benefit of shareholders, consumers and other stakeholders.”


Among his recent accomplishments at P&G, Bergh oversaw the expansion of the Gillette Fusion brand to more than 80 markets outside of North America, creating a $2 billion business. Bergh was also instrumental in launching the Fusion ProGlide and Fusion ProSeries extensions and oversaw the multiplatform Old Spice campaign, which has won a slew of top advertising awards and pushed the brand to a leadership position in North America.

At P&G, Bergh will be succeeded by Patrice Louvet, president, global prestige, in the role of president, global male grooming.