Face Mask Sales to Soar

Boosted by soaring demand around the world, global sales of sheet facial masks will more than double from $160.4 million in 2015 to $336.7 million by 2024, according to a new study by Transparency Market Research. That represents a compound annual growth rate of 8.7%. TMR estimates that the top three players in the segment, Sephora, Starskin and Estée Lauder, combine to hold a 36.5% share.


Taking a closer look at the market, TMR notes that the category is segmented into nonwoven, hydrogel, bio-cellulose and cotton. Of these, the bio-cellulose fabric masks show the most promise as their growing demand will be a result of ease of availability and cost effectiveness. In terms of regions, Asia Pacific dominated the global market with a share of 37.9% in 2015. Analysts anticipate that the region will continue its dominance in the coming years due to a huge population base with a rising purchasing power.


According to TMR, global demand for sheet face masks as consumers attempt to improve their skin. Looking ahead, demand for sheet face masks is expected to rise due to the growing need for these products among the elderly. These masks promise to repair several signs of aging such as pores, wrinkles, dry lines, sagging skin, and blemishes among others.


Analysts have identified emerging economies such as Indonesia, Argentina, China, Brazil and India as lucrative markets for sheet face masks for the next few years. The strengthening economies of these countries, growing disposable incomes, and changing lifestyles are all expected to make a significant contribution to the rising revenue of the global market. These markets will also benefit from the increasingly strong presence of manufacturers in the region. Another important driver for the global sheet face masks market is the growing number of men taking a keen interest in grooming. Urbanization and impactful marketing campaigns are also expected to determine the demand for these products in the coming few years.