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September 3, 2014
By: TOM BRANNA
Editor
After revealing that Head & Shoulders has been part of Sofia Vergara’s family for more 20 years, the iconic brand is now giving one lucky fan the chance to meet the actress and be part of her family through a new social media campaign. “I’m excited to give one of my fans the chance to become part of my family for a day,” said the actress. “Everyone knows eight out of nine Vergaras use Head & Shoulders, now we’re looking for the 10th! We’re looking for someone who flaunts their beautiful, flake-free hair with a little Vergara attitude!” The P&G hair care brand is asking fans to follow @HeadShoulders on Twitter or Instagram and then share a photo with hash tags #PartOfOurFamily #sweeps and tag @HeadShoulders. The fan whose strands make the cut will win a trip to an upcoming advertising shoot to meet Sofia and her family. The contest was scheduled to conclude early this month.
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