Fat Is Where the Money’s At

So much for all those creams and lotions—how about passing on that baked potato or slice of cake?. When most American women aged 25 and older look in the mirror, the majority can find one or two things they would like to improve about their appearance.


In fact, according to a new survey of over 1000 American women commissioned by Syneron Medical, fewer than one in ten women (8%) are very satisfied with their current appearance. So what improvements on the face or body ranked the highest on women’s wish list today? Seven in ten women admit they are most worried about developing a tummy bulge now and in the future (66%), as opposed to long reigning champion—wrinkles and/or fine lines—now (50%), and in the future (57%).


“It has been a long-held belief that a flawless complexion represents youth and beauty. With the rise of pop culture and the focus on shapely bodies, this perception has shifted beyond a perfect face to include the perfect body as well,” said Tina Alster, M.D., board-certified dermatologist and director of the Washington Institute of Dermatologic Laser Surgery in Washington, D.C.“Fortunately, most American women today are conditioned to believe that living a healthy lifestyle yields many rewards in appearance, both for the face and the body. But for many women, despite avoidance of carbs and regular exercise, there remain certain body areas that still trouble them.”


American women’s perception of their bodies is a year round concern, in or out of clothes. In fact, 73% of respondents admit that if they were to come into some money, they would be more likely to invest in a better body shape before a designer wardrobe.