Febreze Launches Destinations Collection

Febreze launched its new Destinations Collection today, offering authentic fragrances from around the world in three scents -Hawaiian Aloha, Brazilian Carnaval and Moroccan Bazaar.

According to the company, the premium fragrances provide a “scent getaway” to help consumers temporarily escape to an exotic destination while creating an invigorating ambiance in the home.

The Febreze Destinations Collection was created by infusing scents from Hawaii, Brazil and Morocco into the Febreze product line – including Fabric Refresher, Air Effects, Candles and Noticeables – to remind people of a tropical vacation.

The launch will be supported by an online “From Staycation to Vacation” sweepstakes on www.febreze.com/destinations that runs through July 5, 2009. One grand-prize winner will receive a trip for four to his or her choice of Hawaii, Morocco or Brazil. A total of 10 lucky first-prize winners will receive $1,000 toward a home decor makeover and more than 1,500 consumers will win a coupon redeemable for any Febreze product.