Company News, New Products

Fenty Beauty Debuts First-to-Market Shade Match Foundation on TikTok

Buildable, medium- to full-coverage formula is climate-adaptive and heat, sweat and shine-resistant.

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By: Lianna Albrizio

Associate Editor

Fenty Beauty is making foundation shade-matching easier and more fun with its new and the platform’s first-ever #ShadeMatching Filter on TikTok. 
 
With multiple formulas and up to 50 shades, Fenty Beauty is taking the guesswork out of finding the perfect complexion shade – all from the comfort of home. 
 
With Fenty Beauty Pro Filt’r Soft Matte Longwear Foundations ($40), consumers can stay fresh morning through night with this buildable, medium- to full-coverage formula that is climate-adaptive and heat, sweat and shine-resistant. The award-winning formula instantly smooths skin and diffuses the look of pores and is light-as-air so that skin looks and feels just like skin. 
 
Available on FentyBeauty.com and online and in-store at Sephora and Ulta Beauty.
 

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