New Products

Fenty Bills New Blurring Powder a ‘One-Swipe Wakeup’

Bright Fix Powder instantly brightens under eyes and extends makeup wear in six shades.

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By: Lianna Albrizio

Associate Editor

Beauty brands mean business when it comes to dark circle coverage.

Fenty Beauty is among the latest brands introducing a brightening powder to transform worn complexions into a luminous, healthy glow.

Introducing Fenty Beauty Bright Fix Instant Brightening + Blurring Powder. The “one-swipe wakeup” blurs and brightens under eyes and extends makeup wear. Designed to target delicate areas of the face, the ultra-fine pressed powder wakes up the entire face.

“Bright Fix powder is the snapback I need to look ready to go,” said Fenty Beauty Founder Rihanna. “It smooths and brightens without creasing, flashback or caking.”

Six Distinct Hues

Bright Fix Instant Brightening + Blurring Powder deletes dullness with spot-on color curation for all undertones. Formulated based on skin tones, Bright Fix delivers a high payoff and coverage level in the six shades with a natural soft-focus finish to minimize undertones.
Lavender minimizes yellow; Rose Quartz, green; Banana for purple; Peach for blue; Cinnamon for blue/purple; and Pumpkin for blue.

Soft Focus Powders & Refined Pearl smooths, blurs and provides a diffused effect on the skin. Blurring Grip Powder Technology adheres to skin and locks in makeup, providing sweat, humidity, transfer, fade and crease-resistance with a soft-focus natural finish. Squalane provides comfortable, non-drying and creaseless wear.

Fenty Beauty Bright Fix Instant Brightening + Blurring Powder retails for $36 at FentyBeauty.com, Sephora, Sephora at Kohl’s, Sephora.com and Kohls.com, Ulta and Ulta.com.

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