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FiFi Technological Breakthroughs Revealed!

Who took these coveted commendations?

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By: TOM BRANNA

Editor

Can a fragrance be innovative, sustainable, technological, interactive and a delicately-blended, olfactive tour de force created by a master perfumer? Yes, yes it can and to prove the point The Fragrance Foundation partnered with Perfumer & Flavorist to re-define the categories for the 2012 FiFi Technological Breakthrough of the Year Award to better reflect different types of technological innovations as they relate to fragrance.

Breaking with tradition and to showcase these new technological concepts that help move the market forward, attract new consumers to the category and appeal to a tech-savvy generation,Mary Ellen Lapsansky, vice president of The Fragrance Foundation and Terry Molnar, executive director of The Fragrance Foundation,attended The 2012 World Perfumery Congress at the MGM Grand in Mashantucket, CT on June 14, to present the Technological Breakthrough FiFi Awards to the winners.

The 2012 FiFi Technological Breakthrough of the Year category were broken down into three sub-categories: 1) Fragrance Ingredients, Formulation & Testing 2) Packaging Technology & Delivery Systems and 3) Information Technology.

The Finalists in theFragrance Ingredients, Formulation and Testing category:
·Allylix Inc. Sustainable Production of Terpene Fragrance Materials by Fermentation
·International Flavors & Fragrances Inc. LMR Rosewater Essential
·Robertet Fragrances, Inc. Nature Spectrum Technology

And the winner is:
Allylix Inc. Sustainable Production of Terpene Fragrance Materials by Fermentation



The Finalists in the Packaging Technology and Delivery Systems category:
·Belmay with Partylite Scent4Me USB Port Diffuser
·Firmenich, Inc. The Sephora Sensorium™(2011) Lucid Dreams Room, Magic by Firmenich and the D4D
·Lisa Hoffman Beauty Fine Fragrance Jewelry

And the winner is:
Firmenich, Inc. The Sephora Sensorium™(2011)
Lucid Dreams Room, Magic by Firmenich and the D4D


The Finalists in the Information Technology category:
·Firmenich, Inc. The Sensorium (2011) Lucid Dreams Room
·Givaudan Fragrances Corp. iPerfumer2
·Lisa Hoffman Beauty iScentify Fragrance Finder

And the winner is:
Givaudan Fragrances Corp. iPerfumer2







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