Fight Frizz For Up To 72 Hours

Take control of coarse, unruly and frizzy textures with the new Joico Smooth Cure.This sulfate-free, formaldehyde-free regimen features the breakthrough KeraShield Complex to safely tame all hair types, according to the company.It is said to provide 24-hour high humidity protection and reduces frizz by 79%.

“With Smooth Cure,” comments Joico International Creative Director Damien Carney, “there are so many options.You can diffuse the hair, dry it naturally, blow dry and even set or curl it.No matter how the client wants to wear it, her hair is smoother and better conditioned with an incredibly luxurious texture.”

The complete system includes two care products, one leave-in treatment and one styler.When used together, the regimen provides a highly effective and long-lasting solution for unwanted bulk and frizz.

The signature KeraShield Complex contains:
·Tucuma Butter, which is rich in omega fatty acids, nourishes damaged hair and replenishes moisture and lipids.
·Brazilian Nut Oil, packed with powerful antioxidants, to restore the appearance of damaged dehydrated hair and replenish moisture.
·Hydrolyzed Keratin, which forms a strong, flexible smoothing shield on hair’s surface to repel humidity and protect against color fading.
·Quadramine Complex, Joico’s proprietary blend of low molecular weight and size proteins that protect and reconstruct hair from the inside out.

More info: www.joico.com