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The fast-growing fragrance brand at Target is expanding its reach to the gaming community.
October 15, 2024
By: Lianna Albrizio
Associate Editor
In an effort to connect with a new generation of fragrance enthusiasts, Fine’ry has entered Roblox.
The fast-growing fragrance brand at Target is expanding its reach to the gaming community. The launch of Fine’ry-verse on Roblox marks a “significant leap” into the digital landscape, inviting users on Roblox to explore and discover Fine’ry scents in a vibrant, interactive online world, per the brand.
“Fine’ry-verse on Roblox is more than just a platform for us; it’s an immersive experience where fragrance meets phygital,” said Oshiya Savur, chief brand officer at Maesa. “We are thrilled to engage with Roblox’s audience & Gen Alpha, creating a space where users can learn about fragrances while expressing their individuality and creativity in a fun, interactive environment.”
View the experience here:
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