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Light-up kids' line from Dr. Fresh earns Seal of Acceptance.
January 12, 2011
By: TOM BRANNA
Editor
Dr. Fresh’s FireFlychildren’s toothbrush and its licensed counterparts have been awarded the American Dental Association (ADA) Seal of Acceptance, based on its finding that the product is effective for removing plaque and helping to prevent and reduce gingivitis, when used as directed. “This is the highest recognition an oral care product can receive, and a testament to the FireFlybrand’s leadership in the children’s dental care category,” said Puneet Nanda, founder and CEO of Dr. Fresh, Inc. Nanda said the ADA seal will immediately be incorporated into packaging.< FireFly uses proprietary light-up timer technology to encourage compliance and develop good oral hygiene habits for life in young children, fighting the epidemic of early childhood cavities. Each toothbrush lights up and flashes for 60 seconds, the length of time dentists agree is required to thoroughly brush one row of teeth, upper or lower.
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