Fit Organic Adds New Baby Detergent

There’s a new organic laundry detergent coming from Cincinnati, but this SKU isn’t coming from the world's biggest detergent maker, P&G.
 
Fit Organic, a brand under Cincinnati-based HealthPro Brands, is rolling out a certified USDA Organic Baby Laundry Detergent. The newest product in its Certified USDA Organic product line, the formula contains no sodium lauryl sulfate (SLS) or other skin irritating chemicals, which is a first in the marketplace, according to the company.
 
All of Fit Organic's cleaning products are made using a traditional soap making process the way it was done more than a hundred years ago, before synthetic detergents took over. Instead of using animal fats and oils, Fit Organic uses only certified organic plant oils and extracts, and mixes them together with natural minerals to create unique organic soaps. But unlike homemade natural bar soaps, Fit Organic formulas stay in a clear and pourable liquid form.  The products are also certified Vegan and Animal Cruelty Free by the Leaping Bunny Organization.
 
“We are particularly proud to introduce the Fit Organic Baby Laundry Detergent, as it fills a critical and currently unmet need for parents and babies,” said Todd Wichmann, CEO and founder of HealthPro Brands.