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Five Hair Color Trends Dominating Fall 2023

Hues like Cowboy Copper and Chocolate Glaze ranked by TikTok views reveals what beauty fans are smitten with now that the leaves are changing colors.

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By: Christine Esposito

Editor-in-Chief

The social media data miners at Landys Chemist in the UK have revealed the top five hair color trends dominating the current season (based on TikTok views). They are….

No. 5. Chocolate Glaze

36.3M TikTok views

Chocolate Glaze is the most sought-after brunette shade this season. Hailey Bieber traded in her blonde balayage for a classy chocolate brown, which helped quickly grown this shade in popularity. 


No 4. Beige Blonde

56.9M TikTok views

Mirroring the tones of one’s wardrobe, Beige Blonde is a neutral blonde coloor that is more pale and sandy. Flattering on people with fair complexions, pink undertones and light-colored eyes.


No. 3. Auburn Brunette

111.3M TikTok views

Auburn Brunette is another popular shade of red dominating on TikTok this season. It is a warm-toned, reddish-brown hue that leans more towards brown.



No. 2. Cowboy Copper

145.6M TikTok views

This year’s trending red is Cowboy Copper, described as rich and buttery caramel tone that falls midway between brunette and a full-blown redhead.


No. 1. Bronde

167.2M TikTok views

Dominating TikTok with more than 167 million views, Bronde is the season's biggest trending hair color, according to Landys. Bronde is described as a low-maintenance hue that achieves the perfect middle point between blonde and brunette.


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