Company News, Marketing News

Flip E-Commerce App Sees Success with Celebrities-Owned Beauty

Shopping hub includes Goop, Pat McGrath Labs, Pattern Beauty, Keys Soulcare and more.

There’s a new kid in town when it comes to wellness and beauty retailers.

Flip is an e-commerce app for beauty and wellness products whose business model revolves around real people creating real reviews of any product they want that is available on the app, said the indie company.
 
Recently, Gwyneth Paltrow’s Goop, Pat McGrath’s Pat McGrath Labs (previously only sold at Sephora) and Ciara’s OAM Skincare all on-boarded to sell on the app. These notable brands join other celebrity-owned companies like Keys Soulcare (Alicia Keys), Pattern Beauty (Tracey Ellis Ross) and Breathe by Toni Braxton.

For marketing, Flip also hosts live events and giveaways for further retail outreach.

Keep Up With Our Content. Subscribe To Happi Newsletters