Company News, New Products

Floral Designer Forays Into Fragrance

Eric Buterbaugh opens West Hollywood flagship and launches line.

Globally renowned floral designer Eric —famous for his work at the Four Seasons—in collaboration with fragrance industry expert Fabrice Croisé, has embarked on a new venture to return perfumery to its refined luxury status with the debut of Eric Buterbaugh Florals. This exquisite and lavish collection of seven unisex scents were carefully curated as an homage to the sublime notes of highly coveted flowers, said the company.
 
Each scent allows for the presence of the most essential elements, not just to make it smell beautiful, but to make it “become one” with the person wearing it. Eric Buterbaugh Florals products—spanning from perfumes to candles—will be available exclusively at the brand’s flagship boutique in West Hollywood and online at www.EBFlorals.com.

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