Company News

Flower Wars

Clorox, Method at odds over use of a daisy.

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By: TOM BRANNA

Editor

Clorox and Method are at odds over the use of a yellow daisy. On March 10, Clorox sent a letter to Method, San Francisco, stating that the firm was infringing on its trademark, and should stop using what it is calling “ a similar yellow daisy image” as used by Clorox’s Green Works line.


Method has since embarked on an online campaign called “Vote Daisy.” The green-focused cleaning products company is asking consumers to vote on whether the “daisy” belongs to Clorox, Method or a third party—Mother Nature.

In its promotion, Method states: “We never considered that a corporation could claim ownership of nature’s design. We figured that would be like trying to claim rights on the cucumber or the question mark.It seems silly to fight over a flower – it’s an icon for ‘peace,’ after all.”

As of today, the tally on the website showed Mother Nature was clearly in the lead, with 88% of the 5,000-plus votes.

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