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Teen star invites fans to develop scent.
September 30, 2011
By: TOM BRANNA
Editor
While the fragrance industry grapples with delicate issues such as ingredient disclosure, teen star Selena Gomez isn’t holding anything back from her fans. Anyone interested in finding out what’s in the still-to-be-named scent can just go to selenagomezperfumes.com and see all the ingredients under consideration. In fact, Gomez says she’ll event let her fans pick which ones they want to put together. As for the bottle, Gomez says it will mix dark and light shades, probably purple and pink with a splash or two of gold. And for the ad campaign, she’s thinking of something that’s “romantic, rich and sweet.” The scent, from Adrenalina, Inc., will debut in the Spring.
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