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Quotient provides insights on what consumers are buying ahead of Valentine's Day.
February 12, 2021
By: TOM BRANNA
Editor
With COVID-19 raging, Valentine's Day 2021 won't look like years past, but that doesn't mean personal care product purchases aren't taking place. Quotient compared the first half of January to the second half to identify the change in purchase behavior across several categories to see what people are buying as they prepare for Valentine's Day: • Hair Styling: 7% sales lift • Shampoo & Conditioner: 8% sales lift • Shaving Needs: 6% sales lift Source: Quotient Internal Data (1/4/21-1/17/21 vs. 1/18/21-1/31/21)
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