Former Senior L’Oréal Exec Joins Patrick Ta Beauty as COO

Patrick Ta Beauty has appointed Paul Parikh as its new chief operating officer.

 

In 2019, renowned makeup artist Patrick Ta, established product specialist Rima Minasyan, and seasoned entrepreneur Avo Minasyan, brought to life Patrick Ta Beauty. Following an investment from Stride Consumer Partners last month, Patrick Ta Beauty's founders saw the opportunity to continue the company's growth and expand the team by bringing on Paul Parikh, a proven leader in the beauty industry, to help them achieve the brand's potential.

 

“I'm thrilled to be joining this dynamic team to help usher in the next phase of growth for this highly differentiated and authentic artistry brand,” said Parikh.

 

Parikh previously served as CFO of L'Oreal Operations for North & South America where he supported a portfolio of over 35 global brands, in addition to having held various finance leadership roles across L'Oreal's consumer and luxury brands, both domestic and international. Parikh brings over decades of consumer goods finance and operations experience and over a decade in the beauty industry. Most recently, Parikh spent two years working at Signet Jewelers, where he served as CFO of the luxury jewelry brand Jared.

 

“Paul brings a unique skillset to our growing brand, which complements our existing creative vision,” said Ta.

 

Patrick Ta Beauty is currently sold at Sephora North America and Sephora at Kohl's and has a strong consumer base on Patrickta.com in the US.