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Consumers can access product-specific info on Glade starting today.
June 8, 2015
By: Christine Esposito
Editor-in-Chief
Starting today, consumers can access product-specific fragrance information about Glade via WhatsInsideSCJohnson.com, the company's ingredient disclosure website, or by calling 800-558-5252, SC Johnson announced. Consumers can access fragrance ingredients present at the highest concentrations down to .09% of the product formula, or the top 10 ingredients when there are at least 20 ingredients, whichever provides the most information. On the site, detailed fragrance information can be accessed by clicking on the word “fragrance” in the list of product ingredients. “We take great care in making ingredient choices to offer products that are both safe and effective,” said Fisk Johnson, chairman and CEO of SC Johnson. “Earning consumer trust can only happen when companies are willing to lay it all out there. Expanded fragrance disclosure and ongoing transparency initiatives are vital to building consumer trust and credibility. That is why we continue to advocate for and promote transparency.” Other brands such as Pledge, Windex, Shout and Scrubbing Bubbles will follow, according to SCJ.
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