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April 4, 2006
By: TOM BRANNA
Editor
The Fragrance Foundation has announced the big winners of the 34th Annual FiFi Awards, hosted by Geena Davis, Academy Award and Golden Globe winner. The winners were as follows: Fragrance of the Year – Women’s Luxe euphoria Calvin Klein – Coty Prestige Fragrance of the Year – Men’s Luxe Armani Code – Giorgio Armani Parfums Fragrance of the Year – Women’s Nouveau Niche Narciso Rodriguez ‘for her’ Eau de Parfum – Beauté Prestige International Fragrance of the Year – Men’s Nouveau Niche Armani Privé (Ambre Soie/Bois d’Encens/Eau de Jade/Pierre de Lune) – Giorgio Armani Parfums Fragrance of the Year – Women’s Private Label/Direct Sell So in Love – Victoria’s Secret Beauty Fragrance of the Year – Men’s Private Label/Direct Sell Today. Tomorrow. Always for Men – Avon Products, Inc. Fragrance of the Year – Women’s Popular Appeal Spirit Antonio Banderas for Women – Puig Fragrances & Personal Care, Inc. Fragrance of the Year – Men’s Popular Appeal Stetson Black – Coty Beauty US Fragrance Hall of Fame Fracas de Robert Piguet – Fashion Fragrances & Cosmetics, Ltd. Interior Scent Collection of the Year Apothia Aromatic Collection Candles – Latitudes International For Apothia Bath & Body Line of the Year Island Michael Kors – Michael Kors Beauty Hall of Fame Evelyn H. Lauder Best Packaging of the Year – Women’s Prestige Armani Privé (Ambre Soie, Bois d’Encens, Eau de Jade, Pierre De Lune) – Giorgio Armani Parfums Best Packaging of the Year – Men’s Prestige Armani Privé (Ambre Soie/Bois d’Encens/Eau de Jade/Pierre de Lune) – Giorgio Armani Parfums Best Packaging of the Year – Women’s Popular Appeal Celine Dion Belong – Coty Beauty Us Best Packaging of the Year – Men’s Popular Appeal Today. Tomorrow. Always For Men – Avon Products Retailer of the Year Nordstrom National Advertising Campaign – Television Lovely Sarah Jessica Parker – Coty Prestige National Advertising Campaign – Print Flowerbomb By Viktor & Rolf – L’Oréal Designer Fragrances At the awards ceremony, four FiFi Award winners who were announced at the FiFi Finalists Breakfast on February 28, 2006 were introduced and recognized for their achievements. Editorial Excellence in Fragrance Coverage – Women’s Scent Feature ELLE Magazine – “Modern Vintage” – November 2005 Issue Editorial Excellence in Fragrance Coverage – Women’s Scent Bite (Tie for First Place) ELLE Magazine – “Star Maps” – September 2005 Elegant Bride –“Scents of Style” – Fall 2005 Editorial Excellence in Fragrance Coverage – Men’s Feature ELLE Magazine – “The Man Show” – October 2005 Technological Breakthrough of the Year Valois Group for Imagin The Hall of Fame Lifetime Achievement Award was presented to Evelyn H. Lauder, Senior Corporate Vice President of The Est?e Lauder Companies Inc. Ms. Lauder was chosen as this year’s winner by The Fragrance Foundation’s Board of Directors for the extraordinary ingenuity, dedication and inner resources she has brought, not only to her Company’s success, but to the entire fragrance industry. Another highlight of the evening was the acknowledgement of fragrance sales specialists, David Atwood and Sharron Moeckel, who were the top scorers on the Certified Fragrance Sales Specialist exam. Mr. David Atwood is a fragrance sales specialist for Clarins Fragrance Group at Kauffmans East View in Victor, New York, and Ms. Moeckel is a fragrance sales specialist for Clarins Fragrance Group at Dillards in Little Rock, Arkansas.
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