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Flower carts set for Fashion’s Night Out in NYC.
September 7, 2011
By: TOM BRANNA
Editor
The Fragrance Foundation is taking its mission to rally consumer awareness that fragrance is pleasurable and fashionable onto the streets again this year at the wildly popular, high-style extravaganza that is Fashion’s Night Out, Sept. 8 in NYC. Doubling its efforts, the Foundation‘s colorful flower trolleys filled with gorgeous roses can be found in nine strategic locations where the fashion throngs will be offered a rose and encouraged to seek out a fragrance at the nearest retailer. The flower trolleys were so successful last year, attracting much attention along the way, especially one located right in the middle of Macy’s fragrance floor, that Macy’s requested an additional flower cart be added to the evening’s festivities, according to the foundation. Adding to the theatrics, Flower Ambassadors will wear t-shirts printed with attention-grabbing, stop-you-in-your tracks messages also visible on the flower carts and hand stamps. There is also an online promotion. For more Fashion’s Night Out coverage, stay tuned to www.happi.com.
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