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Fragrance Group London Ltd. Inks Licensing Agreement with Perry Ellis

Fragrance, due out in October, summons the vibrant energy and intrigue of the Farah man, according to the company.

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By: Lianna Albrizio

Associate Editor

The Fragrance Group London Ltd. has forged a licensing agreement with Perry Ellis International to unveil a British Farah Men’s fragrance.
 
“We are excited to be launching the new Farah Fragrance exclusively with Superdrug and The Perfume Shop for October 2023,” said Hanna Coonagh, CEO of Fragrance Group London. “Staying true to the Farah brand DNA, the fragrance is authentic and individualistic, created in England by a premier British Perfumer.”
 
Farah’s latest fragrance evokes an essence of woody fougere. The scent opens with fresh bergamot, paired with tones of ginger and pear. The heart of the composition encompasses a subtle depth of vetiver, cypress wood and dry amber, summoning the vibrant energy and intrigue of the Farah man, according to the company.
 
The Farah fragrance was selected using a test group of Farah customers. The customers were asked to choose their favorite fragrance from a selection of four finalist fragrances. The winning fragrance selected was by far the most popular fragrance amongst the customer test group, ensuring that the fragrance is aligned with the Farah customer profile.

Additional Reading

Check out Happi's coverage of the fragrance market here.
 

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