Fragrance Sales Are ‘Robust’ According to NPD

Market research firm The NPD Group, Inc. released its latest results on the US fragrance industry. In total, the prestige fragrance industry showed robust sales with a 7% rise to $1.6 billion in US department stores year-to-date (January to September 2012, with men’s fragrance sales growing slightly faster at 7% than women’s, which showed a 6.5% increase.

Designer fragrances, which accounts for nearly three quarters of the total market, grew the same rate of the overall category performance, while jewelry and niche prestige fragrances almost tripled. Jewelry fragrance brands like Boucheron, Bulgari, and Cartier and niche fragrance brands like Creed and Jo Malone helped to take this segment of the fragrance category to double-digit growth in the first nine months of the year.

For more on fine fragrance, check out the November edition of Happi.