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October 30, 2013
By: TOM BRANNA
Editor
FredericMalle.com is new, improved, and looking better than ever, according to sources at the company. The chic, understatedly elegant design envisioned by Frédéric and created by Patrick Li, founder of Li, Inc. and Creative Director at T: The New York Times Style Magazine, makes navigation simple and direct. The site also offers a range of new features including videos of Malle’s renowned fleet of perfumers explaining what inspired their timeless creations, impressionist color creations Malle chose to complement each fragrance, and a “Find Your Signature” questionnaire that customers can fill out that Frédéric directly responds to, to find each individual the perfect perfume.
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