Frederick’s of Hollywood To Sell Beverly Johnson Lines

Frederick’s of Hollywood is linking with supermodel Beverly Johnson to introduce The Beverly Johnson Luxurious Lifestyle Brand, billed as an unprecedented line of beauty, skin and hair , to Frederick’s customers.

The collaboration begins today online at www.fredericks.com and in Frederick’s of Hollywood retail locations later in September.

The Beverly Johnson Luxurious Lifestyle Brand includes Model Logic hair care line, body care products sold under the Beautiful Body by Beverly banner and Flawless Skin, a range of skin care products.

“We are thrilled to offer our customers access to a world-renowned global expert in hair, beauty, cosmetics and fashion. The pioneering supermodel brings a wealth of experience, knowledge and added uniqueness to our brand,” said Don Jones, Frederick’s of Hollywood’s president and COO. “Both Frederick’s of Hollywood and The Beverly Johnson Luxurious Lifestyle Brand aim to empower women. In collaborating together, we are truly providing women with a complete luxurious beauty experience,” added Beverly Johnson.

Frederick’s currently operaates 118 specialty retail stores.