Free Educational Webinars from Kline

Kline, the market research group, is hosting a series of free webinars this month. Webinar topics include:

Beyond the Lotions, Tuesday, July 19 9:30am EDT. Today’s skin care market offers a wide range of products that are becoming increasingly customized to meet individual needs. To see and compare how these products perform, attend this webinar covering skin care markets across all channels, and uncovering the latest insights on the emerging market of at-home skin care devices in the United States.

Which Cosmetics and Toiletries Sell and Why? Wednesday, July 20, 9:30am EDTWant to learnwhere consumers shopped for cosmetics and toiletries, and which products performed or lagged behind in this competitive market? Did value-oriented retailers perform better than usual in today’s economy? Or how are upscale retailers tackling the change in consumer spending habits? All this will be discussed in the webinar focusing on the cosmetics and toiletries market and retailing in the United States.

Clean and Fragrant Homes Boost the Market, Tuesday, July 26, 9:00am EDT. Cutbacks on travel and dining out have driven a growing number of consumers to reinvest in their homes to make them a more welcoming and inviting space. The escape-to-home trend sent the U.S. home fragrances and the household cleaning products market into recovery mode back in 2009. See what happened in 2010, and where the market will go in 2011 in this webinar.

Anti-aging Remains Key for Specialty Actives, Wednesday, July 27, 9:00am EDT. Functional activity has become a key marketing focus for skin care in recent years. An array of actives for skin care have been rolled out by raw materials suppliers sourced from plants through to biotech-based ingredients. In this webinar, learn about the market for specialty actives, namely those used in cosmetic applications for anti-aging, anti-acne, anti-inflammatory, and so on.

Natural OTCs and Private-label OTCs Thrive in 2010, Wednesday, July 27, 11:00am EDT. During 2010, price-conscious consumers turned to private-label OTCs and the market for natural OTCs is also becoming a threat to traditional OTCs.Kline’s in-depth look at the natural OTC segment reveals that the market for these products was up nearly 6.0% in 2010 while sales of traditional OTCs were flat.The relative size of natural OTCs compared to traditional OTCs and revelations on how consumers use natural OTCs will be shared at this informative webinar

To register, visit: www.klinegroup.com/market-research/webinars/kline2011_summer_webinars.asp