From Transaction to Interaction

In 2016, retail will continue to move from transaction to interaction, according to Daymon Worldwide, which is a global leader in consumables retailing.

According to the company’s Global Retail Trend Predictions for 2016, with so many places to shop and consumers moving online for everyday purchases, the physical store must be redefined. Retailers will transform stores to better connect with consumers, such as designing lifestyle spaces to educate and inspire, providing hybrid services (such as food and beauty) and offering sensorial experiences, like scent, sight, sound, taste, touch to bring store concepts and products to life, sometimes in 3-D.
 
Daymon, Stamford, CT, also contends retailers will develop beta stores that encourage trial and error and two-way relationships and dialogues with the consumers they want to reach.
 
 “In our drastically shifting, fragmented retail world, future retail success is based on creating high value, high impact experiences for core consumers,” said Virginia Morris, Global VP consumer and Innovation Strategy, Daymon Worldwide. “It’s all about keeping your loyal shoppers coming back to you versus the competition, and inspiring them to spend more when they do.”
 
For more on the company’s Global Retail Trends Predictions for 2016, click here.