Werner & Mertz’ Frosch brand of cleaning products has won the Cradle to Cradle Product Innovator Award, which recognizes companies that manage their production in closed loops to the Cradle to Cradle principle in order to achieve maximum sustainability.
 
The brand, which is owned by German firm Werner & Mertz, has been certified by the Cradle to Cradle process since 2103, and was were the first company in the cleaning industry in Europe to receive Cradle to Cradle Certified Gold for the Frosch Citrus Shower & Bath Cleaner.
 
The Cradle to Cradle Product Innovator Award further validates the company's strong commitment to environmentally sound products and sustainability, according to Werner & Mertz, which is based in Mainz, and sells the Frosch brand in 50 countries, including the US.
 
Companies who are honored with the Product Innovator Award are considered to be pioneers in their respective industries. Cradle to Cradle holds a strict adherence to designing products for smooth integration into biological or technical cycles.
 
“The international recognition that comes with the Cradle to Cradle Product Innovator Awards validates once again the demands we make of our self-imposed quality standards, and ourselves,” said Werner & Mertz CEO Reinhard Schneider.