Fulerton Grows Nail Business

Andrea Fulerton wants women to find all of their nail care needs under one roof, so she has developed Andrea Fulerton Nail Boutique, a 78-unit line of polishes and manicure tools meant to be fun and functional.

The brand, which is available in Superdrug stores in the UK, includes quirky products meant to make decorating digits a snap. The line’s color stockkeeping units, for instance, include Trios, dual-ended items comprising two bottles of nail polish that can be worn alone or layered to create a third color.

There are also 24 5.5-ml. bottles of polish, many of which sport the first names of celebrities Fulerton has either worked with or is inspired by. In addition, the line features four Flip Flop French sets, which comprise two colors meant to be worn in the style of a French manicure. Rather than traditional hues of white and pale pink, however, the duos come in poppy red and sheer iridescent pink. French manicure sets and “Peel Off Varnish” are also part of the line, as are a number of nail art items, including nail tattoos, gems and glitter dust. Seasonal items will be added at regular intervals, too.

There are also 10 nail preparation units — including nail files, nail polish remover and an undercoat, plus finishing items, such as a cuticle oil and three types of topcoat.

Prices will range from 1.99 pounds, or $3.08 at current exchange, for a Miracle Nail Buffer, to 7.99 pounds, or $12.36, for a Trio. Individual bottles of color will retail at 4.99 pounds, or $7.72.

Andrea Fulerton Nail Boutique products will be merchandised together on freestanding display units when they launch in Superdrug stores in the U.K. in September. The line will also be carried in some department stores in the U.K. International launch plans have not been released.