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Expanding the door-to-door sales model with an online component.
January 18, 2011
By: TOM BRANNA
Editor
The Fuller Brush Company’s household cleaning remedies are now available for online purchase at Alice.com, the growing e-commerce platform specializing in household essentials that enables manufacturers to sell direct to customers with always-free shipping. Fuller Brush, which created the door-to-door model, now offers its products online, and in traditional retail and factory outlets. “Our loyal users have relied on Fuller Brush products for more than 100 years to keep their homes clean, fresh and sparking,” said Joseph Grabowski, CEO of The Fuller Brush Company. “To better serve them and reach even more households, 2011 will be a landmark year for The Fuller Brush Company with new product introductions, aggressive distribution, channel sales growth and refreshed branding.” Fourteen of the most popular Fuller Brush products, including Fuller’s Disposal Cleaner, Dryer Vent Brush, Non-Drip Window Gel and Tile & Grout Cleaner, are now available at Alice.com. In spring 2011, Fuller Brush will also offer its Fuller Original Collection on Alice.com. Crafted with premium materials, the line includes cleaning tools like brooms and dustpans made with brass and steel, as well as complementary cleaning solutions like Wood Polish and Copper & Brass Wipes. The Fuller Original collection is a tribute to the company’s 100 year heritage with specialty products that will stand the test of time.
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