Fusion Brands’ Clean Reserve Launches in Bloomingdale’s

Clean Reserve, a pioneer in simple, eco-conscious fragrances, has launched Avant Garden Collection by Clean Reserve exclusively at Bloomingdale's stores and Bloomingdales.com.

The collection has six fragrances that merges the structure of a traditional clean linear eau de parfum with a luxurious niche approach, according to Fusion Brands America Inc.

“The sustainable flowers from the farm in the original Clean Reserve collection have morphed together creating a fantastical world where two unlikely notes blend together in a lush, secret garden,” said Greta Fitz, VP global marketing and product development, Fusion Brands America, Inc. “Each fragrance is comprised of two unlikely notes where together they make a magical, beautiful fragrance that has never before been experienced.”

Vegan, cruelty-free, free of phthalates, preservatives, gluten and artificial dyes, plus infused with safe molecular naturals and sustainable notes such as mandarin, cardamom, and sandalwood, Avant Garden is an organic extension of Clean Reserve's mission to conscientiously source raw ingredients that are cultivated using environmentally sound harvesting practices.

All fragrances are manufactured in a facility that uses 100% solar energy; the alcohol in Clean Reserve fragrances is derived from corn and in a gentle aloe blend, allowing for a highly refined and pure juice. Above all, the mindful harvesting processes, in partnership with the top three fragrances houses: Firmenich, Mane and Takasago, of all Clean Reserve fragrances supports and improves the lives and livelihoods of farmers and their families.

“Our new Clean Reserve Avant Garden collection incorporates our foundation of eco-friendly ingredients into a luxurious olfactory experience. The result is undeniably unique, and positions Clean for yet another year of strong consecutive global growth in the category,” said Gregory Black, president of Fusion Brands America, Inc.