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Lubrizol delivers a variety of modern beauty solutions.
October 31, 2016
By: Melissa Meisel
Get futuristic with The Lubrizol Corporation. The company will feature an exciting new virtual reality experience at the 29th IFSCC Congress, going on now in Orlando. Attendees visiting Lubrizol Booth #202 can sign up for a virtual reality demo on the science behind their latest innovation- Carbopol SMART polymers. The polymers blend creativity with science to deliver the unique cleansing solutions that consumer's desire, said the company. Attendees will discover first-hand how they can create formulations that perform at all levels and engage all the senses. Lubrizol will showcase new prototypes for facial, body and hand cleansing that deliver effective performance with enhanced mildness, rich lather and a pleasant sensorial experience for a soft, smooth skin feel. Lubrizol will also feature some of the latest concepts in skin care, color cosmetics and hair care designed to Accentuate Your Selfie. Attendees can create products that offer that camera-ready appeal consumers desire with new product textures and formats that help to keep the skin feeling soft and looking healthy as well as concepts for sun care and daily wear. The company will also highlight its new solutions for color cosmetics that help to meet consumer needs with the desired aesthetics, long wear and sensory to produce next generation color cosmetic products for the face, eye and lip areas. Lubrizol will showcase new solutions for hair cleansing, protection and styling. The company will introduce both thermal and color protection concepts to help maintain hair color over multiple washings as well as protect hair from thermal damage while providing the care benefits of conditioning. Additionally Lubrizol will showcase its solutions for a range of new trends in styling, from the beach look to the wet look and formal styling with frizz protection.
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